Is Social Media a fad? This was a question posed to a room of people last week at the Lincolnshire Events Centre by Glenn Le Santo, journalist and social media guru.
The answer, quite simply, is no. Social Media is here to stay and people do need to learn how to use it and effectively to get messages across. It’s a great tool for networking and it’s knowing how to use the various social media platforms. There’s Facebook, Twitter – possibly the two common ones that many are familiar with. Then there are blogging sites – wordpress (as used here) and posterous. It’s how you use them and whether you use them effectively. And of course there’s the professional business tool, LinkedIn – where people in business connect with each other and use it to do business.
Social Media is a way of engaging with people and building up a network and sharing information. No matter what platform you use. They are all ways of posting and reaching a wider audience. This blog will ping to Twitter and Facebook and hopefully people will retweet and spread the message it conveys. Through them you also are able to share links to interesting articles or blogs.
Once you know how to use this type of communication are doing it to see returns, then you’re on a roll. The people in the room were a mixed bag. Some were using Twitter and had been for years, while others were new to it and some had not even touched it. Glenn knows what he is doing and at the end everyone came away having learnt something and were able to go forward and tweet!
For more information on Glenn visit his website www.lesanto.com