Making those connections- Lee Smallwood

I have to share this link with you –  http://visf.la/eHWAyx – read this post by Digital Consultant Lee Smallwood. I met Lee through my sister on Twitter and after numerous tweets and conversations about social media, Radian6 and other things, we managed to get him to come to East Coast Media to do, not one but two presentations!

Lee knows all things “geeky” – how the web works, how to market your brand and how to use social media effectively. He wowed the students in the afternoon. I have never seen 80 students hooked on to every word. They were shocked to learn how businesses keep their eye on you and know how to tap into your likes.

In the evening he still managed to wow the media and arts creatives of northern Lincolnshire. He demonstrated radion6 to them, and on a cheaper, smaller scale net vibes and klout. We not only had him live in the building, but also did a live stream across the web and were tweeting as we went along and answering questions from around the UK. It was a successful day and everyone’s head buzzed and they’re still chattering about it today. It’s that ripple effect, that is turning into a wave!

From a journalism viewpoint, it has opened the doors to how students, will hopefully, use the web differently. They’ll use monitoring tools to track stories and trends; find people, network and sell themselves as a brand. Those who do that, will see themselves being snapped up by employers. These future journos will become we-influencers (to borrow a phrase from Lee). My journalism students from 17/18 year-olds upwards have caught the Twitter bug and long may they tweet!!

Here’s a podcast of an interview with Lee Smallwood http://eastcoastmedia.posterous.com/lee-smallwood-interview

For more information about BA Multi-Platform Journalism please contact 01472 315550. We are now recruiting for Sept 2011

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Industry Week – East Coast Media

Before Christmas planning began for East Coast Media’s industry week, which takes place every year at the end of January. The talks feature people from a range of subjects who come in and talk about their career and their job.

This year the event is bigger and better. It starts on Monday January 24th and the key speaker on that day is John Hare who will be talking about concepts to consoles. John is a computer games designer, as well as a game artist and musician. He was one of the founder members of Sensible Software and co-designer and artist on Parallax, SEUCK and Wizkid. He is also a voting member of BAFTA and works for them as a juror and mentor.

Also on that day there will be a talk from Julie Woolley on graduate teaching training opportunities. Julie has worked in education since 1974 and has been an OfSted inspector as well as working as a headteacher.

On Tuesday, the highlight will be digital marketeer, Lee Smallwood, who will deliver two talks. One to the students on how to use social media to develop their career prospects and in the evening for business and industry as part of Creative Humber. The evening talk will be on creating visibility for their brand using social media.

Lee has worked on projects and campaigns ranging from large scale SEO projects to using social media platforms for product launches. Clients include Vodafone, Sarah Beeny, Orange, Huggies and Hitachi.

Other talks include BBC multi-media journalist Tarah Welsh, who has recently taken on the job in Grimsby covering the region for BBC Look North and Radio Humberside. Before coming to the area, she worked for BBC East Midlands.

Steve Lycett from Sumo Digital will give a talk about routes into the games industry.He is currently Development Producer but also acts as a designer.

This is just a taste of what to expect. Monday to Friday will see different guest speakers from all areas of the creative media industry talking to East Coast Media students.

For further information on industry week call 01472 315550. Look out for interviews with some of the speakers posted here.