I have to share this link with you – http://visf.la/eHWAyx – read this post by Digital Consultant Lee Smallwood. I met Lee through my sister on Twitter and after numerous tweets and conversations about social media, Radian6 and other things, we managed to get him to come to East Coast Media to do, not one but two presentations!
Lee knows all things “geeky” – how the web works, how to market your brand and how to use social media effectively. He wowed the students in the afternoon. I have never seen 80 students hooked on to every word. They were shocked to learn how businesses keep their eye on you and know how to tap into your likes.
In the evening he still managed to wow the media and arts creatives of northern Lincolnshire. He demonstrated radion6 to them, and on a cheaper, smaller scale net vibes and klout. We not only had him live in the building, but also did a live stream across the web and were tweeting as we went along and answering questions from around the UK. It was a successful day and everyone’s head buzzed and they’re still chattering about it today. It’s that ripple effect, that is turning into a wave!
From a journalism viewpoint, it has opened the doors to how students, will hopefully, use the web differently. They’ll use monitoring tools to track stories and trends; find people, network and sell themselves as a brand. Those who do that, will see themselves being snapped up by employers. These future journos will become we-influencers (to borrow a phrase from Lee). My journalism students from 17/18 year-olds upwards have caught the Twitter bug and long may they tweet!!
Here’s a podcast of an interview with Lee Smallwood http://eastcoastmedia.posterous.com/lee-smallwood-interview
For more information about BA Multi-Platform Journalism please contact 01472 315550. We are now recruiting for Sept 2011