Social Media

I’m currently exploring  some new apps for journalists to use on the iphone4. I’m a being fan of using my phone in the role of a journalist. It’s great for taking photos, shooting video and recording podcasts.

For podcasts I use audioboo as it’s so simply and easy to use. Recording time is limited, though you can upgrade, but I find it is sufficient. I’ve also experimented with iProRecorder, which was good and easy to use and allows longer recording time.

I use the iphone4 to film in HD and use ReelDirector to edit. While it is simplistic and I don’t find it easy to trim shots down, it is straightforward to use. I’m also looking into Vericorder’s range of apps at the moment for video and audio editing and also at an app called Luci Live, which allows you to live broadcast and link into the studio. Perfect for when  you don’t have an ISDN line. However at a hefty £300 I don’t think I’ll be rushing to buy this one!

Of course everything I produce is all interconnected and instantly lists things on Twitter, Facebook and YouTube. I’ll feed back some more as I experiment further with these apps and if you use or know of any other apps suitable for journalists to use then please share.

#LincUpLive 360 is here next week, so watch/listen/read for more



Seven, or as it used to be called Channel Seven, is a local community TV station based in North East Lincolnshire. It started out in 1998 and I joined it in that year. I’d left my job as a newspaper reporter to help come in and set up the news operation. For a while I worked on reception, before moving over to set the team up. There was a small team of us – Chris McRae, Rob Dabb, Andrew Redfearn, Tony Whiley (*he went to Sky News), Lee Byatt (*who went to Sky) and Dave Ward, plus volunteers like Stuart Hall and Del, who all went out filming features and producing content for a magazine programme called Scene On Seven plus others. We worked a lot with volunteers too.

There were our regular presenters, Michelle Portess and Gary Williams amongst many others including Dave Otter (GTFC Supporters’ Club) who presented a sports slot. It relied on their goodwill to do such a thing.

There was no budget and everything was done cheaply. Staff were happy to give their time to produce the programmes as they enjoyed it and cared

Emma Lingard presenting the evening news bulletin on Channel Seven, circa 1999

passionately about the channel and its relationship with the community.

The programmes included an evening bulletin, News on 7, magazine show Scene on Seven, which went out three times a week, a music programme and a live breakfast show presented daily by Chris. Alongside these shows, other producers made a variety of programmes including a watercolour art show.

And then there were the one off specials we produced. These were usually live. I can recall a 24 hour broadcast for some charity in which I interviewed someone in a bath of beans and during the full solar eclipse we did a half hour live show with studio guests and a phone link-up with a member of staff in Cornwall.

As well as the volunteers, this was the first time students from the NVQ 4 Broadcast Journalism and NVQ 3 Camera and Edit course based at Grimsby Institute joined us. The station was their base for work experience and what an experience they got. When I left the station in 2000 to have a baby, I ended going to work for the Institute and eventually took over the running of the NVQ programme and came full circle. Students to have graced the doors of the Immingham station include Chris Nundy, Robin Small, Keeley Donovan (who now presents the weather on BBC), Leanne Brown (BBC Look North), Minna Pisto (Finnish TV), Louise Adamou, Claire Muckart, Rowan Campbell, Lisa Crawford (all BBC) and many, many more who went on to great successes thanks to the experience they gained.

Seven is broadcast on VirginMedia 879 and is the longest running community television station. What made it great is that the people who worked there cared deeply about it. They were local people. The catchphrase was “The place to go to see people you know.” And it was. We had a presence each year at the Carnival and made sure we engaged with communities and covered the news in their area. Let’s hope some more students get the opportunity to produce programmes for it and get the experience needed to get jobs.

Prospective students – tips on how to do well at interview

It’s that time of year again when I’m getting applications via UCAS for the BA Multi-Platform Journalism course. I read through each one carefully and check how many points the applicant says they hope to achieve. Everyone is invited in for interview as I do believe in meeting people and finding out more about them, than just reading a piece of paper. I also think it’s good for them to meet staff and see the place and explore it.

I wrote  a blog last year on this, giving some tips for when invited to interview. It’s surprising how many students don’t get an interview but are just offered conditional without being seen, which brings me to another blog I wrote on test drives. If you can go visit the institution and get a feel for it. If taster sessions are offered, take them up and if you get offered media work experience take it! And then there’s the question of UCAS points – another blog where I commented on the points offered on my course and the reason behind it. It currently stands at 180, but from Sept 2011 will move to 240.

The reason being I need to attract students who can write and speak English to a high standard; are well-read and can communicate their thoughts and opinions; plus here at ECM, we are unique in offering a chance to work at the Grimsby Telegraph one day a week and we have access to Seven, the local television station broadcasting on VirginMedia 879 (I’ll write a blog about that soon). Plus a large proportion of our journalism graduates work at the BBC, Sky as well as in other media outlets. Oh and we are a Skillset Media Academy! So because it’s Grimsby and you may think it’s the end of the universe – it isn’t. It’s actually very nice here and cost of living is cheap compared to elsewhere. If you have a car you can travel to Hull or Lincoln for a night out, if you don’t fancy Grimsby or Cleethorpes.

So if you want to know more about the BA (Hons) Multi-Platform Journalism course then call 01472 315550 or contact me through this blog or on Twitter @eastcoastmedia and of course to learn more about me and my ability see my youtube channel or visit my podcasts. I think you’ll find I practice what I preach and the last word can go to one of our recent industry speakers, Lee Smallwood, read what he had to say about East Coast Media in his blog.

Test driving

I had an opportunity recently to go on a test drive. To put you in the picture, the snow and chaos surrounding it  in December, made me revisit my aspiration of having a 4×4. One, I need one, having two dogs and a horse. The bad weather proved I did, as anyone owning a horse knows you have to be there day and night, no matter what the weather and my car just wasn’t up to driving through inches of snow.

So through the power of Twitter, after having made a few comments about snow driving and being pulled out of snow drifts by tractors, @jamesbt_uk made contact. He’s the Centre Principal of Listers Toyota (Lincoln) and a lovely chap. He offered me the chance to come drive a Rav 4 and see what I thought of it. The other vehicle I’d considered was the Landrover Freelander, but I had heard too many negative comments about them, which put me off. Sorry Landrover – though I do hear the recent models are not so problematic!

After a few phone calls, I found myself over the Christmas period in Lincoln. I have to say I was nervous. The vehicle was an automatic and I’d not driven one of those for ten years and it was a very expensive vehicle. I’m not used to driving prestige cars that cost around £26,000! I had nothing to fear. The team were fantastic, in particular Charlie, who answered my questions and showed me round the vehicle, before it was my turn. I had this vehicle for the day and what a treat!

I have to say it handled beautifully in the city and in the countryside and was a very quiet, comfortable ride. I was bowled over by it. If I were a motoring journalist I’d be talking about its horse power and how it rolls or whatever. I can tell you I loved the back seats, which moved. So if you had a leggy back passenger or needed more room in the boot it was ideal. Also you had 80 litres of additional stowage under the boot carpet/floor and at a flick of a button, the back seats folded flat. Very handy as I hate having to climb into the back of the car and remove headrests and fiddle about lowering rear seats. In the front there was a nifty glove box, which also acted as a cool box – handy for your lipstick! I don’t like lipstick when it melts. One thing I forgot to mention is its intelligent all wheel drive, which I believe means that it detects what surface you’re on and shifts accordingly into four wheel or “normal” drive. Oh and it had headlights and wipers, which came on automatically and had many other cool features, including heated front seats, which impressed my passenger.

I have to say it is on my wish list – not a new one, but definitely a second-hand one. Now you’re probably wondering what has test driving a Rav 4 got to do with East Coast Media and journalism? It’s all to do with that word “test drive”.

Before signing up for any degree course, you need to get a feel for what it is you’re going into and signing up for. Ensure that the degree is what you want to do. Do you really want to be a journalist? Where do you see yourself in five years time? Who do you aspire to work for?

Talk to tutors, meet current students and if the institution has an open day, go visit and look round. Do you envisage yourself living there for three years? Do you like the place? Do the staff have industry experience? What type of equipment will you be expected to use? Do you get your hands on the equipment? Some places, students don’t actually get to use equipment or very rarely see it. Ask questions, as many as you can. Find out about the course and what they offer to deliver. If there is a chance to do a “test drive”, ie go on a taster day, then do it. Unless you try, you’ll never know whether it is for you.

You don’t want to end up making an expensive mistake and regretting the choice you made later. So look out for taster days at East Coast Media. I’ve been going into schools and working with A level students on multi-platform journalism “test drives”. I’ll blog about these, so you can see the type of things we do.

Don’t forget for more information on the BA Multi-Platform Journalism degree at East Coast Media contact 01472 315550 or e-mail

The new RAV 4, XTR AWD 2.2D-4D

PS. Here’s the new RAV 4, which I had the opportunity to drive. For more information on the RAV here’s the link and for information on Listers at Lincoln

By the way, just in case you want to know, interesting fact: RAV 4 stands for Recreational Active Vehicle with 4 wheel drive

PPS. I added some extra detail about the vehicle, for those that might, by chance, think this is a motoring blog!

E Lingard – self promotion!

Just a reminder you can see some of the work I have produced as a journalist on
Some of the work has been produced as a video journalist, others from working with crews. You can allow follow me on Twitter @rosereiki and find me on LinkedIn

Multi-Platform Journalism team

East Coast Media’s journalism team are industry practitioners, something which is vital to know when deciding what course you wish to take at university.

Programme Leader, Emma Lingard, has worked in journalism for the last 20 years. From newspapers to radio and television to online, she has been there and done it. Alongside running the BA (Hons) Multi-Platform Journalism degree at East Coast Media (GIFHE) she also spends time working in industry as part of continuous professional development. She can be found in the newsroom of the Grimsby Telegraph producing video content for their website, as well as writing articles. Emma is also a keen advocate of social media, especially Twitter (@rosereiki, @eastcoastmedia) and blogging. She was also responsible for helping train the first batch of print journalists into VJs for the Press Association alongside David Dunkley-Gymiah.

She also works on TV programmes,which are broadcast on virginmedia. She recently presented a studio discussion programme called The People’s Jury and has spent the summer covering some of the big events for broadcast later this summer. For many years she fronted a programme about the history of Lincolnshire’s villages called Lingard’s Lincolnshire Rambles and has produced some one-off documentaries, Spotlight on Spurn, To the Manor Reborn.

Also teaching on the degree are Fiona Young, who worked with Emma at the Grimsby Telegraph in the 90s, before moving on to the Press Association. Fiona is our media law tutor. The latest recruits to the team are Ian Barnsley, who came to us from the Lincolnshire Echo and Hugh Riches, who is an ex postgraduate student of ECM and a published journalist. Teaching radio, we have ex-BBC Lincolnshire reporter, Chris Jones and Andy Wilkins delivers our online modules.

We’re always looking for people to add to our teaching list and regularly invite guest lecturers in. In the past we have had people deliver workshops on online writing, video journalism, etc, so get in touch on 01472 315550.