More bloggers of note

I like reading other people’s blogs and I thought I’d share with you some of my favourites.

Lee Smallwood is a man who some of you may have read about in my blog after he visited East Coast Media. Lee’s blog Digital Flares concerns everything connected with social media, technology and marketing. I like to catch up on what he has to say as he is a man who is very knowledgeable.

Another of the same ilk is Glenn Le Santo whose blog talks a lot about social media. Glenn is a live event tweeter, journalist and social media content provider.

Adam Westbrook is a journalist and writes a regular blog on all things connected to journalism, ways of working as a journalist and film making. Connection to this area of the UK is that he used to work for Viking FM. He is now a lecturer at Kingston University.

I do encourage you to read them and take delight in what they have to say!!

Making those connections- Lee Smallwood

I have to share this link with you –  http://visf.la/eHWAyx – read this post by Digital Consultant Lee Smallwood. I met Lee through my sister on Twitter and after numerous tweets and conversations about social media, Radian6 and other things, we managed to get him to come to East Coast Media to do, not one but two presentations!

Lee knows all things “geeky” – how the web works, how to market your brand and how to use social media effectively. He wowed the students in the afternoon. I have never seen 80 students hooked on to every word. They were shocked to learn how businesses keep their eye on you and know how to tap into your likes.

In the evening he still managed to wow the media and arts creatives of northern Lincolnshire. He demonstrated radion6 to them, and on a cheaper, smaller scale net vibes and klout. We not only had him live in the building, but also did a live stream across the web and were tweeting as we went along and answering questions from around the UK. It was a successful day and everyone’s head buzzed and they’re still chattering about it today. It’s that ripple effect, that is turning into a wave!

From a journalism viewpoint, it has opened the doors to how students, will hopefully, use the web differently. They’ll use monitoring tools to track stories and trends; find people, network and sell themselves as a brand. Those who do that, will see themselves being snapped up by employers. These future journos will become we-influencers (to borrow a phrase from Lee). My journalism students from 17/18 year-olds upwards have caught the Twitter bug and long may they tweet!!

Here’s a podcast of an interview with Lee Smallwood http://eastcoastmedia.posterous.com/lee-smallwood-interview

For more information about BA Multi-Platform Journalism please contact 01472 315550. We are now recruiting for Sept 2011

Social Media

Is Social Media a fad? This was a question posed to a room of people last week at the Lincolnshire Events Centre by Glenn Le Santo, journalist and social media guru.

The answer, quite simply, is no. Social Media is here to stay and people do need to learn how to use it and effectively to get messages across. It’s a great tool for networking and it’s knowing how to use the various social media platforms. There’s Facebook, Twitter – possibly the two common ones that many are familiar with. Then there are blogging sites – wordpress (as used here) and posterous. It’s how you use them and whether you use them effectively. And of course there’s the professional business tool, LinkedIn – where people in business connect with each other and use it to do business.

Social Media is a way of engaging with people and building up a network and sharing information. No matter what platform you use. They are all ways of posting and reaching a wider audience. This blog will ping to Twitter and Facebook and hopefully people will retweet and spread the message it conveys. Through them you also are able to share links to interesting articles or blogs.

Once you know how to use this type of communication are doing it to see returns, then you’re on a roll. The people in the room were a mixed bag. Some were using Twitter and had been for years, while others were new to it and some had not even touched it. Glenn knows what he is doing and at the end everyone came away having learnt something and were able to go forward and tweet!

*You can follow me on Twitter, my personal account, @rosereiki, through my work @eastcoastmedia, or through the business group @CreativeHumber

For more information on Glenn visit his website www.lesanto.com

Bloggers of note

I am fortunate in that some of my students have been encouraged to blog. This is a great way for them to keep their writing skills up and to be able to share their own opinions and views.

http://www.lindsaysfashionblog.blogspot.com/ Lindsay has just graduated from East Coast Media and has gained a job as a features writer at Walton Publications in Grimsby. This is great for her and I wish her well in her new job. All the time Lindsay has been at East Coast Media she has produced a blog (see link above). Lindsay enjoys her fashion and blogs about latest trends and what she is finding interesting. She has also been doing PR for East Coast Pictures, an independent production company. Recently, she did some promotion for a local salon’s wedding breakfast – a package they do for brides on their wedding day.

Another graduate, who also loves writing is Katie-Nan. She too writes a blog http://katienanblog1.blogspot.com/ about her life and feelings. Katie-Nan would love to be an author and has been writing a book – extracts of which are on her blog. She too writes about fashion and gives tips and hints on revamping clothing.

Their love of writing propels them on and I hope they keep up their blogging. It’s very easy (and I’m guilty of it too) of starting a blog, doing lots of posts and then not going back to them for ages. It’s a case of think of a topic and find five minutes to sit and bash it out!!

Other blogs I have come across have been through followers on Twitter. Rob Cameron writes a blog found at http://robcameron.co.uk/ about personal development and career management amongst others. He knows what he’s talking about and has some words of wisdom to share.  Another one worth sharing with you is Roberta Ward http://mypropertymentor.co.uk/blog/ whose blogs are more words of wisdom and advice on properties, whether buying, advice on taking in lodgers, etc. One that caught my eye was a blog on university cities taking money from local economies. Universities providing cheaper accommodation, which forces many local landlords out of busy. It’s true what she says in that there is a danger of alienating students from the community. Something many academics I know have actually agreed on too, especially with international students. These internationals all live in halls together, not mixing with the English students nor the community. An interesting debate indeed.

There are many more writers out there, who I will come back to in a future posts. In particular, there are some great political bloggers. Who are your favourite bloggers? Let me know so we can share.