MPJ Promise of Performance

This is something I am currently working on. It’s part of our Broadcast Journalism Training Council (BJTC) accreditation process. We have to have a Promise of Performance, which outlines the recruitment process and what our course goals are. It’s essential information for prospective students and employers.

I filed a first draft on my blog yesterday and have since worked and refined it even further. So here is the latest version.

Promise of Performance Statement

BA Multi-Platform Journalism

The overall aim of the programme is to enable students to develop their knowledge, understanding and skills, which will be required to function effectively in the digital journalism arena.

The specific aims of the programme are:

  • To further high quality learning by developing the students’ interest in and knowledge of the learning process
  •  To ensure students’ develop a sound knowledge and critical understanding of the principles of digital media and the means of communication
  •  To equip students’ with the skills for employment in situations requiring personal responsibility and decision making
  •  To enable students’ to develop a wide range of thinking skills, practical and professional skills and transferable skills

Student journalists will be taught to work within the digital and multimedia industries – as print journalists using video cameras, writing for newspapers, magazines, and the internet (online news, blogs and vlogs), and video/audio journalism as well as the more traditional routes. New media is an industry that is taking advantage of the very latest digital technologies available including those mentioned above.


The course recruits people from 18 years upwards who are enthusiastic and motivated about multi-platform journalism.

All applicants irrespective of entry qualification(s) will be formally interviewed and have to sit two assessments. One to test ability to write and the other for the ability to spot spelling and grammatical errors. Applicants also need to ensure they have a clear speaking voice and voice quality will be assessed at point of interview.

Standard Offer

240 points from A’ Levels, GCE and AVCE Double Award or 60 Access to HE credits (of which a minimum of 45 must be at Level 3); BTEC Level 3 or Advanced Apprenticeship.  Students are also required to hold English & Maths GCSE (or equivalent) grade C or above.

Non-standard Offer

In line with the widening participation brief, the Institute encourages applications from students who lack formal academic qualifications.  All such applicants will be set an appropriate piece of work and a judgement made taking into account their academic potential and relevant experience.

Accreditation of Prior Learning

Applicants may be admitted with credit for prior certificated learning (APcL) or work/life experience or other uncertificated learning (APeL) (see section 8.3 – Accreditation of prior learning (experiential and certificated) of the Higher Education Quality Handbook which can be found at us/section8.html).

International Admissions

The Institute recognises a wide range of entry qualifications as being equivalent to A’ level standard; if students hold a qualification not listed above please contact the HE Manager for Admissions and Administration for further guidance on +44 (0)1472 315528.

International students are expected to achieve IELTS 5.5 or TOEFL (including the tests in written and spoken practice), minimum score of 525 (paper-based test).

Desirable Applicant Qualities

Applicants should also be able to demonstrate no fewer than three of the following desirable qualities:

  • Good general knowledge, especially of current affairs and/or specialist field of journalism
  • Evidence of key skills such as team working, problem solving, flexibility, tenacity, lateral thinking, enthusiasm, willingness, initiative
  • Basic competencies in keyboard skills and internet use for data searching and communication
  • Basic skills in blogging, tweeting or another web-based narrative construction
  • Prior relevant experience
  • Knowledge of British media

Current Students


Level 4 – 0

Level 5 – Six students (3 female, 3 male). All students are white, predominantly middle class backgrounds.

Level 6 – 0


Level 4 – 10 (4 Female, 6 male) All students are white, predominantly middle class.

Level 5 – 0

Level 6 – 6 (3 female, 3 male). All students are white, predominantly middle class backgrounds.


The course is an undergraduate programme, which runs for three years with 30 weeks per academic year.

Awarding Institution

The University of Hull

Occupational goals of the course

The BA Multi-Platform Journalism programme provides undergraduates with the essential skills required of today’s journalist working in a multi-platform driven newsroom.

It provides a mix of theoretical study and practical training and puts them in challenging situations as a way of developing their knowledge and skills base.

Throughout their three years, students are taught how to write for different publications and platforms, how to take a good photograph and how to produce radio and TV packages and then translate it into ideas for online.

Embedded into this across the three years is the knowledge and understanding of media law, ethics and health and safety.

In Year 1, students are introduced to writing and interviewing skills for print based and broadcast media. Alongside this they also learn production skills for broadcast media (radio and TV). They undertake exams in media law and politics and learn about global media markets and how to develop story ideas and be creative across the platforms.

Going into Year 2, they are introduced to the multi-platform newsroom, which sees them working for 20 weeks producing news content for the Grimsby Telegraph and local cable station, Seven TV broadcasting on VirginMedia 879 and the internet. News content includes written for print and online, video, audio and photos. They learn digital photography skills and the role of photo-journalism to tell a story. Online skills are further developed by producing regular content for a website and they learn more about the media and the role it plays in reporting global conflicts. To develop their print based skills they undertake production of a magazine and develop advanced writing skills.

It is in their second and third year, that students are encouraged to undertake work placements either in newspapers, TV, or radio. This helps in their final year as part of their professional practice, which sees them develop their networking and interview skills and gives them help and support to enter the market as a freelancer. Also within their final year, there will be a number of specialised workshops to help develop and nurture skills, including PR and Marketing.

The third year also sees students work on a final project, which is geared towards their specialism, but incorporates multi-platform elements. They also undertake the writing of a dissertation, which does not have to be linked to their final project.

Year 1

  • Writing and Interviewing in the Digital Age
  • Production Skills for the Multi-Platform Journalist
  • Global Media Markets
  • Journalism in the Field 1
  • Journalism in the Field 2
  • A Nose For News

Year 2

  • Magazine Journalism and Production
  • Multi-Platform Newsroom
  • News Writing for Print Media
  • Basic Digital Photography
  • Media and Global Conflicts
  • Online Production

Year 3

  • Dissertation Planning for Multi-Platform Journalism
  • Professional Practice for Journalists
  • Final Project Pre-Production for Multi-Platform Journalism
  • Dissertation for Multi-Platform Journalism
  • Final Project for Multi-Platform Journalism

 As part of student learning, students will attend events outside of the timetable to develop their journalistic skills, ie covering music concerts or theatre productions to develop review writing skills; covering a variety of events to develop live tweeting and blogging skills; tasting food to develop food review writing skills, etc.

All of this will encompass the multi-platform elements from writing to taking photographs, producing video or radio packages, podcasts to using and sharing it on social media.

In addition to this the students have access to a radio studio and the intention is to have a radio station to broadcast across campus, thus developing their radio production skills. There is also a soft TV news studio for producing daily news bulletins for broadcast on Seven TV and the internet.



One thought on “MPJ Promise of Performance

  1. Pingback: Multi-Platform Journalism « Journalism Blog

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